Associate Manager - Public Relations
Core
Develop and execute strategic public relations initiatives to strengthen brand reputation, enhance media visibility, and support business objectives for clients.
Role type
Associate Manager, Public Relations
Builds
Integrated PR campaigns, media coverage, and communication strategies
Domain
Corporate Communications / Public Relations
Required skills
Strategic PR planning, media relations, crisis communications, content creation, media monitoring, campaign measurement, stakeholder management, team mentoring
Preferred skills
Postgraduate qualification in Communications or MBA, experience in technology or B2B brands
Technologies
None stated
Responsibilities
Develop and execute strategic public relations and communication plans aligned with client business objectives; Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders; Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms; Draft and review press releases, media pitches, speeches, articles, thought leadership content, Q&As, briefing documents, and other communication materials; Manage media interactions, interviews, press conferences, product launches, and corporate events; Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks; Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives; Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns; Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights; Support new business pitches by developing communication strategies, PR proposals, and media engagement plans; Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies; Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function.
Seniority
Associate Manager, hands-on leadership