VP, Consumer & Behavioural Insights
Core
VP leading integrated analytics, consumer behavior, and growth strategy to uncover enterprise-wide opportunities and shape C-suite decisions.
Role type
VP, Integrated Analytics & Growth Strategy
Builds
Enterprise measurement architecture, growth agendas, and intelligent story systems.
Domain
Healthcare, PBM, insurance, and retail health
Deliverable
production ML models
Required skills
analytics, consumer behavior, business economics, storytelling, growth strategy, C-suite communication, team leadership, enterprise relationship management, HIPAA knowledge, multi-entity data governance
Preferred skills
healthcare, PBM, insurance, or retail health experience
Technologies
Intelligent Story System
Responsibilities
Identify growth hidden in data, mine data for gaps and signals, build persuasive narratives from cold data, partner with strategists to shape briefs, hold enterprise perspective across businesses, steward C-suite relationships, measure the analytics system's impact.
Seniority
VP, strategic partner & hands-on leader
