PR Account Manager
Core
Manage day-to-day momentum for corporate and consumer communications across automotive, education, and financial services sectors.
Role type
PR Account Manager
Builds
Earned media coverage and public narratives for clients
Domain
Public Relations / Media Relations
Required skills
media relations, story development, pitching, journalist relationship management, media monitoring, data analysis, writing, project management
Preferred skills
agency experience, commercial awareness, cross-functional collaboration
Technologies
none stated
Responsibilities
Drive day-to-day momentum across press office and campaign activity; Develop and pitch timely, relevant stories across motoring, lifestyle, education, economics, business, consumer trends and the wider news agenda; Translate data, expert commentary, product news and complex issues into clear, credible and compelling media narratives; Build strong relationships with journalists and proactively identify opportunities to insert clients into the right conversations at the right time; Monitor the media landscape closely, spotting emerging issues, competitor activity and proactive angles that can create earned attention for clients; Draft and review PR materials including media releases, pitches, briefing notes, media lists, coverage updates, reports and client communications; Work closely with senior team members, junior team members and specialists across media, creative and strategy to deliver integrated, high-impact PR work; Help manage timelines, WIPs, approvals and reporting so work is delivered with pace, accuracy and strong attention to detail.