Associate Director, Social Analytics
Core
Lead social analytics, listening, and performance measurement to drive strategic marketing decisions and client insights across paid, owned, earned, and influencer channels.
Role type
Senior IC social analytics lead (Associate Director)
Builds
Scalable measurement frameworks, automated reporting solutions, and executive-level dashboards for clients and internal stakeholders.
Domain
Digital Marketing / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Social listening, performance measurement, data storytelling, SQL, Tableau, Sprinklr, Brandwatch, Quid, Sprout Social, GWI, YouGov, Telmar, AI/LLM integration
Preferred skills
Experience in agency or marketing environment, interest in emerging technologies
Technologies
Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, SQL, GWI, YouGov, Telmar
Responsibilities
Integrate analytics into strategic planning; lead social listening initiatives (trend identification, sentiment analysis); develop measurement frameworks and KPI structures; build automated reporting solutions; analyze social performance data for recommendations; create client-ready presentations and dashboards; ensure data quality; present insights to senior stakeholders; implement AI-powered tools.
Seniority
Senior, hands-on IC with strategic oversight