Technical Lead - Salesforce Data Cloud and Marketing Cloud Personalization (MCP)
Core
Architect and deliver customer engagement solutions leveraging Salesforce Data Cloud and Marketing Cloud Personalization (MCP) to create unified customer profiles and real-time personalization strategies.
Role type
Senior Technical Lead (Salesforce Data Cloud & MCP)
Builds
Scalable data and personalization architectures, real-time decisioning, and unified customer profiles
Domain
MarTech / Customer Data Platforms / Digital Marketing
Deliverable
production ML models
Required skills
Salesforce Data Cloud architecture, Marketing Cloud Personalization (MCP), identity resolution, audience segmentation, API integrations (REST/SOAP), SQL, Python, JavaScript, data governance, privacy regulations (GDPR/CCPA)
Preferred skills
Salesforce CRM/Service/Commerce Cloud, cloud platforms (AWS/GCP/Azure), CI/CD pipelines, containerization, client-facing stakeholder management
Technologies
Salesforce Data Cloud, Marketing Cloud Personalization, Interaction Studio, Journey Builder, AWS, GCP, Azure
Responsibilities
Lead technical design and implementation of Data Cloud solutions, architect data models and ingestion pipelines, integrate Data Cloud with MCP and MarTech platforms, collaborate with stakeholders to translate requirements, guide development teams in building reusable components, ensure data quality and privacy compliance, troubleshoot complex integration issues, mentor junior engineers, support audience creation and journey orchestration, evaluate emerging technologies for roadmap planning
Seniority
Senior, hands-on IC with mentorship responsibilities
