Manager, Marketing Effectiveness
Core
Own the data foundation powering measurement and reporting for the Hilton account, ensuring data quality, governance, and integration across multi-source channels.
Role type
Manager, Data Management (Marketing Analytics)
Builds
Clean, reliable decision-ready datasets and dashboard-first reporting environments (Power BI) for client measurement plans.
Domain
Marketing analytics and data management
Deliverable
production ML models | dashboards & analysis
Required skills
Data quality and QA process ownership, taxonomy governance, multi-source data integration, data visualization (Power BI, Tableau, Excel), API endpoint management, MMM data workstream support, autonomous project management
Preferred skills
Experience in high-volume complex environments, client-facing data leadership, cross-functional collaboration
Technologies
Power BI, Tableau, Excel, API endpoints
Responsibilities
Define and maintain QA standards for measurement workstreams; transition recurring reports to a dashboard-first environment; integrate multi-channel data into unified datasets; partner with analytics teams to align data infrastructure with measurement plans; serve as trusted data lead in client interactions; troubleshoot data connectors and maintain error-free ingestion.
Seniority
Manager, hands-on IC
