Software Professional
Core
Design, build, and manage data-driven marketing journeys and integrations across the Salesforce ecosystem, focusing on multi-step lead journeys, personalized communications, and data activation.
Role type
Salesforce Marketing Cloud Developer
Builds
Multi-step lead journeys, personalized email/SMS/WhatsApp/push campaigns, and integrated customer engagement workflows.
Domain
Marketing Technology / Customer Engagement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Journey Builder, Automation Studio, AMPscript, SSJS, REST/SOAP API integration, SQL for data extensions, Marketing Cloud Connect, Data Cloud connector configuration, Service Cloud platform events, Infobip integration, GDPR compliance
Preferred skills
Salesforce Data Cloud Consultant certification, Service Cloud Consultant certification, Salesforce Administrator (ADM 201)
Technologies
Salesforce Marketing Cloud, Journey Builder, Content Builder, Email Studio, Contact Builder, Automation Studio, Data Cloud, Service Cloud, Infobip, Meta Business, AMPscript, SSJS
Responsibilities
Design and build multi-step lead journeys in Journey Builder with entry sources and decision splits; Develop personalized email, SMS, WhatsApp, and push communications using Content Builder and AMPscript/SSJS; Configure Marketing Cloud Connect to trigger contextual messages based on Service Cloud lead lifecycle events; Manage subscriber data, data extensions, and segmentation logic within Email Studio and Contact Builder; Build and maintain Cloud Pages for preference centres and consent capture; Configure and maintain Infobip integrations for SMS, WhatsApp, and other communication channels; Design and execute audience-based campaigns leveraging segments from Data Cloud; Configure and maintain the Marketing Cloud – Data Cloud connector for enriched customer segments; Implement consent management workflows propagating updates to Service Cloud.
Seniority
Mid-level, hands-on IC