Audience Platform Architect
Core
Design, implement, and optimize real-time customer journey orchestration solutions using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP) to deliver personalized experiences at scale.
Role type
Associate Technical Architect (MarTech)
Builds
End-to-end customer journey workflows, audience segments, and activation channels (Email, SMS, Push, In-App, Web)
Domain
Marketing Technology / Customer Data Platforms
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Adobe Journey Optimizer (AJO) journey design and orchestration, Adobe Experience Platform (AEP) Real-Time CDP and Data Flows, event-driven architecture, REST API integrations, JavaScript/HTML for personalization, XDM schema definition, offer decisioning logic
Preferred skills
Adobe Target/Analytics/Campaign cross-solution orchestration, CI/CD practices, data governance frameworks, Postman/API testing, A/B testing frameworks, cloud platform integrations (AWS/GCP/Azure)
Technologies
Adobe Journey Optimizer, Adobe Experience Platform, Kafka, Adobe Launch, JavaScript, HTML, Postman, AWS, GCP, Azure
Responsibilities
Design and implement end-to-end customer journey workflows, configure and maintain AJO channel surfaces, build and manage audience segments in AEP, define XDM schemas and data flow configurations, develop custom actions and API-based integrations, implement offer decisioning logic, conduct technical reviews for compliance, support QA/UAT and go-live activities, document technical designs and runbooks, monitor journey performance and troubleshoot issues
Seniority
Mid-level, hands-on IC