Senior Application Consultant
Core
Design, build, and implement automated customer journeys and CRM campaigns within Salesforce Marketing Cloud to drive customer engagement and business growth.
Role type
Senior IC Salesforce Marketing Cloud Campaign Developer
Builds
Multi-channel CRM campaigns and automated customer journeys for clients
Domain
Digital Marketing / CRM / Customer Data Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Data Extensions), SQL, HTML, JavaScript, AMPscript, CRM segmentation, data integration, campaign optimization, troubleshooting
Preferred skills
Experience with Adobe Campaign, Redpoint, or Unica, marketing automation best practices
Technologies
Salesforce Marketing Cloud, Journey Builder, Automation Studio, Email Studio, Data Extensions, SQL, HTML, JavaScript, AMPscript
Responsibilities
Design and implement automated customer journeys; execute and optimize campaign workflows; conduct testing and troubleshoot technical/data issues; collaborate with cross-functional teams to meet client expectations; stay current with platform capabilities and best practices
Seniority
Senior, hands-on IC