Director of Experience
Core
Leading end-to-end delivery of Generative Engine Optimisation (GEO) and Search Engine Optimisation (SEO) projects, translating strategy into execution, and managing client relationships to drive growth.
Role type
Senior IC Director of Experience (GEO/SEO)
Builds
Integrated performance outcomes for clients via GEO/SEO strategies
Domain
Digital marketing, SEO, Generative Engine Optimisation (GEO), AI search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
GEO/SEO strategy execution, technical SEO (crawlability, indexation, site architecture), content strategy, client management, team leadership, cross-functional collaboration, AI search metrics analysis, GEO tool utilization, playbook development
Preferred skills
AI-driven search change awareness, LLM-specific audit experience, entity clarity assessment, answer-level optimisation, advanced AI-search measurement frameworks, automation scaling
Technologies
GEO-specific tools, AI-assisted content workflows, automation tools
Responsibilities
Lead delivery of GEO/SEO projects across multiple clients and markets, act as primary point of contact for key clients, maintain high standards for SEO/GEO deliverables, manage and mentor managers and specialists, support new business pitches with insights and case studies
Seniority
Senior, hands-on IC with management responsibilities