Senior Marketing Manager JD (AAA Racing Game Title)
Core
Develop overall brand marketing strategy, positioning, and core messaging for a AAA driving game product before and after global launch, ensuring consistent communication across regions worldwide.
Role type
Senior Marketing Manager (AAA Racing Game)
Builds
Global brand campaigns, community growth strategies, and localized marketing solutions for a AAA console/PC driving game.
Domain
Gaming (AAA Racing/Driving) + Global Brand Marketing
Deliverable
product features
Required skills
AAA game brand project leadership, global GTM marketing, driving culture and player psychology expertise, English brand copywriting, cross-functional team coordination, market trend analysis, regional market localization
Preferred skills
Open-world/RPG project experience, console platform partner co-marketing, automotive brand cross-over partnerships, creator community operations, UGC content ecosystem management
Technologies
None stated
Responsibilities
Develop brand strategy and messaging framework; lead creative work from testing through post-launch; formulate community growth and engagement strategies; track market trends and competitor developments; collaborate with cross-functional teams for resource integration; coordinate market strategies in key regions with precise localization
Seniority
Senior, hands-on IC