Product Marketing Manager, PUBG Mobile
Core
Develop go-to-market plans, manage brand activations, and optimize consumer-facing content for PUBG Mobile in Western Europe.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, brand activation projects, localized content campaigns
Domain
Mobile gaming, esports, Western Europe market
Deliverable
product features
Required skills
Integrated marketing campaign execution, digital and paid media management, brand activation, project management, market localization, gaming funnel analytics, stakeholder influence
Preferred skills
Mobile/PC/console shooter game expertise, German or Mandarin language proficiency
Technologies
Digital marketing platforms, social media channels, analytics tools
Responsibilities
Create go-to-market plans for game updates and events, manage brand activation projects, monitor project milestones and deliver post-mortem reports, optimize consumer-facing content for local markets, represent the team with key gaming entities in Germany/UK
Seniority
Senior, hands-on IC
