Senior Associate, Channel Marketing
Core
Senior Associate supporting data-driven, multi-channel marketing strategies for U.S. Global Wealth Management to engage financial advisors and drive business growth.
Role type
Senior Associate, Channel Marketing
Builds
Integrated marketing programs, targeted campaigns, and client engagement initiatives for U.S. financial advisors.
Domain
Asset Management / Wealth Management
Deliverable
product features
Required skills
Data analysis, Marketing automation, Campaign execution, Audience segmentation, Project management, Cross-functional collaboration, Regulatory compliance, Stakeholder management, Content development, Market intelligence
Preferred skills
AI application, Investment product knowledge, Test-and-learn mindset, Innovation in marketing tools
Technologies
Marketing automation platforms, Analytics tools, AI tools
Responsibilities
Develop and implement integrated multi-channel marketing strategies; Execute marketing plans and campaigns for key client segments; Support audience targeting and segmentation using insights; Collaborate with sales teams and cross-functional partners; Measure campaign performance and optimize based on data; Ensure compliance with regulatory requirements.
Seniority
Mid-level, hands-on IC