Senior SEO and GEO Specialist
Core
Fueling inbound growth and discovery for a B2B SaaS company (mobile/IoT device management) through organic digital channels, AI-powered search, and review platforms.
Role type
Senior individual contributor SEO and GEO specialist
Builds
Organic visibility, qualified leads, and demand generation for SOTI's mobile and IoT solutions
Domain
B2B SaaS, Mobile & IoT, Search Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Technical SEO, on-page optimization, keyword research, content strategy, backlink acquisition, data analysis, HTML/CSS, AI search optimization, review site management
Preferred skills
Global market SEO, LLM visibility strategies, cross-functional leadership
Technologies
Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, G2, Capterra
Responsibilities
Optimize web presence for LLM chatbots and AI discovery tools; conduct technical SEO audits and implement schema markup; develop content strategies aligned with buyer journeys; manage backlink acquisition and digital PR; monitor and report on organic performance KPIs and lead attribution; collaborate with paid search and web teams to ensure cross-channel cohesion
Seniority
Senior, hands-on IC