Senior Manager, Product Management - Consumer & Developer Experience (Marketing Audience Platforms Lead)
Core
Architect enterprise audience strategy and define the strategic evolution of core audience platforms to enable real-time personalization across customer touchpoints.
Role type
Senior Manager, Product Management (Marketing Audience Platforms Lead)
Builds
Enterprise data backbone, intelligent audience ecosystem, self-service audience discovery and activation platform
Domain
Financial Services / Customer Data Platforms / Real-time Personalization
Deliverable
product features
Required skills
Enterprise audience strategy, Customer Data Platforms (CDPs), identity resolution, agentic AI integration, predictive modeling, cloud data architecture, platform reliability, multi-tenant platform design, vendor ecosystem management, data governance and privacy compliance
Preferred skills
Translating business strategy into consumer-facing digital products
Responsibilities
Define multi-year vision for marketing audience engine, integrate autonomous agentic AI and predictive modeling, champion platform reliability and low-latency activation, establish self-service platform for lines of business, steer strategic alignment with tier-one vendors, establish automated controls for data ethics and privacy compliance