Principal Associate, SEO/GEO Marketing Strategist | Retail Bank
Core
Develop and execute comprehensive organic visibility strategies bridging traditional SEO with emerging GEO (Generative Engine Optimization) to maximize brand presence across search engines and AI chat interfaces.
Role type
Senior IC SEO/GEO Marketing Strategist
Builds
Organic search visibility and AI-driven content strategies for Capital One's retail banking products
Domain
Retail Banking / Digital Marketing
Required skills
SEO strategy, GEO strategy, Agency partner management, Keyword and entity research, Technical SEO, Schema markup, Content auditing, Performance analytics, Cross-functional leadership, Algorithm monitoring
Preferred skills
Agile marketing principles, Experience with Google Search Console, Data Studio, STAT, SEMRushData
Technologies
Google Analytics, Google Marketing Platform, Google Search Console, Data Studio, STAT, SEMRushData, Ahrefs, G-Suite
Responsibilities
Manage digital marketing agency partners and logistics; Develop holistic organic strategies for SEO and GEO; Conduct conversational and intent-based research for AI overviews; Translate technical audits into actionable briefs for Site Ops; Drive E-E-A-T initiatives and secure backlinks; Audit and optimize content libraries for semantic relevance; Analyze performance data to drive strategic pivots; Partner with content, PR, product, and UX teams; Monitor search algorithms and AI search behaviors.
Seniority
Senior, hands-on IC