Senior Manager, Events and Industry Marketing - CVS Media Exchange (CMX)
Core
Lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) to elevate its presence as a thought leader in the retail media landscape.
Role type
Senior Manager, Events & Industry Strategy
Builds
CMX annual events calendar, industry activations, sales enablement materials, and post-event analysis
Domain
Retail media, advertising, and brand marketing
Deliverable
product features
Required skills
Event management, strategic marketing, relationship management, budget and timeline management, cross-functional leadership, sales enablement, competitive analysis, vendor negotiation, industry trend analysis
Preferred skills
Experience in e-retail or retail media networks, proficiency in Office Suite (Excel, PowerPoint), ability to travel up to 50%
Technologies
Office Suite (Excel, PowerPoint)
Responsibilities
Own strategy, development, and execution of the CMX annual events calendar; Serve as an industry expert in retail media, proactively identifying whitespace opportunities; Act as the main point of contact for external industry and media partners; Lead all facets of external and CMX team event production and management; Support preparation and coordination of CMX presenters; Own and evolve all sales enablement deliverables tied to events; Deliver post-event analysis, including performance recaps and insights; Partner cross-functionally with Corporate Communications and Legal; Manage resolution of all post-program deliverables; Proactively self-educate around CPG, retail, and retail media industry trends
Seniority
Senior, hands-on IC
