Senior Manager, Events and Industry Marketing - CVS Media Exchange (CMX)
Core
Lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) to elevate its presence as a thought leader in the retail media landscape.
Role type
Senior Manager, Events & Industry Strategy
Builds
CMX's annual events calendar, industry activations, sales enablement materials, and post-event analysis.
Domain
Retail Media / Advertising / Brand Marketing
Deliverable
product features
Required skills
Event management, strategic marketing, relationship management, budget and timeline management, cross-functional leadership, sales enablement, competitive analysis, vendor negotiation, post-event ROI analysis
Preferred skills
Retail media network experience, CPG industry knowledge, e-commerce experience
Technologies
Office Suite (Excel, PowerPoint)
Responsibilities
Own strategy and execution of the CMX annual events calendar; serve as industry expert identifying whitespace opportunities; act as main point of contact for external industry and media partners; lead external and internal event production and management; support preparation of CMX presenters; own and evolve sales enablement deliverables; deliver post-event analysis and insights; partner cross-functionally with Corporate Communications and Legal; manage post-program deliverables and create program recaps; proactively self-educate on industry trends.
Seniority
Senior, hands-on IC with strategic oversight