Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist
Core
Design, build, and optimize Salesforce Marketing Cloud (SFMC) journeys and email campaigns to transform marketing operations for Capital One's US Card Business.
Role type
Principal Associate, SFMC Campaign Specialist
Builds
Cross-channel marketing journeys, automated email campaigns, and audience segments
Domain
Financial Services / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud (SFMC), Journey Builder, Email Studio, Automation Studio, Data Extensions, SQL, HTML, CSS, AMPscript, SSJS, marketing automation, journey orchestration, campaign analytics
Preferred skills
Financial Services experience, CDP experience, Workfront, Risk Management, SSJS, Lean, PMP
Technologies
Salesforce Marketing Cloud, Hightouch, Workfront
Responsibilities
Design and execute cross-channel SFMC journeys based on requirements; build and filter audiences; optimize dynamic email content and segmentation rules; troubleshoot technical issues; monitor campaign performance and provide optimization insights
Seniority
Principal, hands-on IC