Principal Associate - Content Marketing (Hybrid)
Core
Strategic marketing strategist driving Conversion Rate Optimization (CRO) and Generative Engine Optimization (GEO) through data-led experimentation and user journey optimization for financial content platforms.
Role type
Senior IC marketing strategist (CRO & GEO)
Builds
Always-on testing roadmaps, optimized user journeys, and content strategies for digital financial platforms
Domain
Financial services / Digital marketing / Generative Search
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Multi-channel digital marketing strategy, A/B and multivariate testing, Generative Engine Optimization (GEO), user journey optimization, cross-functional partnership, data-driven hypothesis generation, content format testing
Preferred skills
Financial services marketing experience, marketing analytics and optimization, enterprise-scale testing leadership, audience segmentation strategies
Technologies
A/B testing tools, multivariate testing frameworks, Generative Search platforms
Responsibilities
Define and lead testing agendas across landing pages and user journeys; influence product and design partners to evolve platform functionality; establish long-term platform and testing roadmaps; define and execute GEO test plans; build high-quality content with internal and external partners; serve as primary liaison for cross-functional collaboration
Seniority
Senior, hands-on IC