Director, Social Media
Core
Lead Denny's consumer-facing social and earned communications strategy, building brand relevance and driving conversation across organic and paid channels.
Role type
Director, Social Media and Consumer Comms
Builds
Integrated social and PR campaigns, organic/paid social ecosystems, cultural moments, and consumer engagement programs
Domain
Restaurant industry, Social Media, Public Relations, Brand Strategy
Deliverable
product features
Required skills
Social media strategy, Paid social strategy, Consumer PR, Earned storytelling, Community management, Social listening, Campaign planning, Influencer management, Content calendar management, KPI development
Preferred skills
Adobe Creative Suite, Restaurant industry experience, Spanish proficiency
Technologies
Adobe Creative Suite, Social media platforms, Social listening tools
Responsibilities
Develop integrated organic and paid social strategies, Execute proactive consumer PR campaigns, Lead day-to-day direction of organic social channels, Partner with Brand Marketing and Creative teams, Establish measurement frameworks for social performance, Provide leadership to direct reports
Seniority
Director, strategic leadership with hands-on execution