Marketing Manager, Principal
Core
Evolve audience and messaging strategy to support the rollout of a proprietary title and settlement workspace across a diverse internal audience.
Role type
Principal Marketing Manager (Product Marketing)
Builds
Proprietary title and settlement workspace
Domain
Financial Technology / Real Estate Settlement
Deliverable
product features
Required skills
audience insight, narrative strategy, complex concept translation, cross-functional collaboration, strategic storytelling, messaging framework development
Preferred skills
tech space experience, interest in people management
Technologies
messaging frameworks, talking points, feature benefits, monthly reports, demos, success stories
Responsibilities
Own and evolve workspace narrative and messaging strategy; Develop deep understanding of audience mindsets across divisions; Create and maintain centralized library of narrative resources; Partner with research, product, and division stakeholders to shape adoption.
Seniority
Principal, strategic IC with potential for management
