Copywriter, Web Content & Accessibility
Core
Healthcare copywriter responsible for writing, editing, and optimizing website content to ensure patients and caregivers can quickly find and understand critical health information.
Role type
Healthcare content strategist (IC)
Builds
Patient-facing web pages, educational articles, condition/treatment resources, FAQs, and landing pages.
Domain
Healthcare / Web Content
Deliverable
product features
Required skills
Plain language writing, WCAG accessibility standards, CMS management, content auditing, SEO/GEO fundamentals, cross-functional collaboration, process development
Preferred skills
HIPAA content considerations, health literacy assessment tools, UX writing basics, information architecture
Responsibilities
Translate complex medical information into clear, accessible content; structure content to meet WCAG guidelines; conduct content audits and optimize performance; develop scalable content creation workflows and style guides; collaborate with clinical staff and legal reviewers to ensure accuracy; integrate content into holistic customer journeys.
Seniority
Mid-level, hands-on IC