Product Marketing Manager, Competitive Intelligence
Core
Develop competitive intelligence content (battlecards, positioning guides, market insights) to enable sales teams and partners in the enterprise security market.
Role type
Product Marketing Manager (Competitive Intelligence)
Builds
Sales enablement materials, competitive battlecards, market intelligence reports, and training sessions for the Enterprise Security Group.
Domain
Cybersecurity / Enterprise Security
Deliverable
product features
Required skills
Competitive intelligence analysis, B2B enterprise security marketing, technical content simplification, prompt engineering and AI productivity tools, CRM and analytics proficiency, cross-functional collaboration
Preferred skills
Familiarity with Broadcom cybersecurity solutions, global team management, CISSP or CISM certification
Technologies
CRM platforms, analytics tools, AI productivity applications
Responsibilities
Develop high-impact enablement content including battlecards and positioning guides; monitor market movements and translate competitive news into actionable insights; conduct competitive enablement training for partners and field teams; provide on-demand strategic deal support for renewals and new business.
Seniority
Mid-level (7-10+ years experience)