Manager, Marketing Strategy Owned Assets
Core
Develop marketing playbooks and strategies for Greystar-owned rental properties to align with brand priorities and financial targets.
Role type
Manager, Marketing Strategy (Real Estate)
Builds
Marketing playbooks, property marketing plans, and strategic initiatives for Greystar-owned multifamily assets.
Domain
Real Estate / Multifamily Rental Housing
Deliverable
product features
Required skills
Strategic planning, budget management, data analysis, team leadership, stakeholder management, process improvement, vendor management, change management.
Preferred skills
Knowledge of reputation management tools, experience with acquisitions and dispositions, conference participation.
Technologies
Reputation.com, Modern Message, Social Media, Entrata Message Center.
Responsibilities
Create and develop marketing playbooks and individual property marketing strategies; Track and monitor marketing data to identify trends and recommend strategy adjustments; Manage advertising spend to maximize ROI while adhering to budgets; Lead training sessions on marketing tools and systems; Monitor business activities and adjust strategies based on performance metrics; Oversee marketing activities for portfolio acquisitions and dispositions; Recruit, interview, hire, and manage team members.
Seniority
Manager, hands-on leadership
