Marketing Manager - Active Adult
Core
Develop and execute strategic marketing initiatives to enhance brand presence, support client objectives, and drive property performance across a portfolio of institutional-quality rental housing.
Role type
Marketing Manager (Property Management)
Builds
Marketing programs, digital assets, advertising campaigns, and brand consistency for apartment communities.
Domain
Real Estate / Property Management / Rental Housing
Deliverable
product features
Required skills
Brand strategy, digital marketing, project management, data analysis, client reporting, budget management, photography coordination, training delivery
Preferred skills
Experience in property management or related industry, proficiency in Canva and Google Analytics
Technologies
Microsoft Excel, PowerPoint, Canva, Google Analytics
Responsibilities
Serve as primary marketing contact for onsite and operations teams; define and execute marketing strategy to support business development and financial goals; manage Greystar brand consistency across the portfolio; oversee ORM and social media initiatives; manage advertising suppliers and service contracts; develop community-specific digital assets and collateral; conduct portfolio trainings; provide technical guidance on digital ad channels; supervise marketing team members.
Seniority
Mid-level, hands-on IC
