Manager, Marketing - Student Living
Core
Develop marketing playbooks, strategies, and budgets for student living properties to align with brand priorities and financial targets.
Role type
Manager, Marketing - Student Living
Builds
Marketing strategies, playbooks, and property performance plans for institutional rental housing portfolios.
Domain
Real Estate / Student Living / Multifamily Housing
Deliverable
product features
Required skills
Marketing strategy, budget management, data analysis, team leadership, project management, stakeholder engagement, process improvement, strategic planning, conflict resolution, digital tools proficiency
Preferred skills
Student living real estate experience, multifamily housing marketing knowledge, advanced Excel functions
Technologies
Microsoft Word, Excel, PowerPoint, Teams, email, virtual meeting software
Responsibilities
Create and develop marketing playbooks and individual property marketing plans; track and monitor marketing performance data to identify trends and issues; recommend and implement advertising spend decisions to maximize ROI; lead educational and training sessions for property team members; monitor business activities and adjust marketing strategies based on KPIs; collaborate with business groups to share best practices and lead initiatives; oversee marketing activities for portfolio acquisitions and dispositions.
Seniority
Manager, hands-on leadership