Marketing Senior Manager, HCP Execution
Core
Leading the translation of ORGOVYX HCP marketing strategy into integrated, high-impact field execution to strengthen adoption and brand performance for Urologists, Medical Oncologists, Radiation Oncologists, APPs, and Pharmacists.
Role type
Senior individual contributor marketing execution lead
Builds
Field-facing promotional resources, office-based adoption programs, and coordinated HCP engagement tactics
Domain
Pharmaceutical / Oncology
Deliverable
product features
Required skills
Field execution strategy, cross-functional leadership, pull-through planning, promotional resource lifecycle management, omnichannel execution, performance monitoring, stakeholder alignment
Preferred skills
HCP marketing pull-through experience, field force enablement, office-based adoption programs, oncology marketing
Technologies
Field Direction Memos (FDMs), Rep-Triggered Emails (RTEs)
Responsibilities
Lead development of field execution strategy for HCP marketing initiatives; oversee Field Direction Memos prioritization and deployment; lead planning and execution of starters, vouchers, and office adoption programs; drive coordinated field communications across Brand and Market Access Marketing; define and track KPIs for field-facing programs; partner with sales, market access, and operations teams to maximize program utilization
Seniority
Senior, hands-on IC