AVP, Product Marketing - Life, Health & Annuities
Core
Lead product marketers to acquire new accounts, shape product-specific marketing strategies, and deliver measurable growth results for Life, Health, and Annuity products.
Role type
Senior IC product marketing executive (business leadership)
Builds
Integrated marketing campaigns and go-to-market strategies for life insurance, annuities, and health solutions
Domain
Financial services (Life Insurance, Annuities, Health)
Deliverable
product features
Required skills
Strategic vision, operational excellence, digital-first marketing lifecycle management, budget allocation, team leadership, change management, regulatory knowledge, cross-functional collaboration
Preferred skills
Thought leadership, external partner network cultivation, talent development, storytelling
Technologies
Digital marketing platforms, analytics tools, CRM systems
Responsibilities
Develop and execute integrated product marketing strategies across the customer lifecycle; manage large marketing budget allocations to drive efficient growth; lead market positioning, segmentation, and product launches; attract, develop, and retain high-performing marketing teams; ensure risks associated with business activities are effectively identified and controlled
Seniority
Senior, hands-on IC with leadership responsibilities
