Manager, CRM AI Transformation
Core
Own and manage CRM AI decisioning and personalization capabilities to deliver intelligent, personalized customer experiences across email, push, and emerging channels.
Role type
Manager, Product (CRM AI Transformation)
Builds
Scalable end-to-end CRM systems for 1:1 engagement
Domain
Ecommerce, Customer Relationship Management (CRM), AI/ML Decision Systems
Deliverable
product features
Required skills
Product management, CRM strategy, AI/ML decision systems, decision logic definition, experiment design and optimization, cross-functional leadership
Preferred skills
Experience with recommendation systems, model behavior definition, governance frameworks
Technologies
CoreAI, MarTech, Recommendation Systems, Analytics platforms
Responsibilities
Translate CRM transformation strategy into system-level product requirements; Define decision logic, governance rules, and configuration frameworks; Partner with CoreAI and MarTech teams to validate model behavior and production implementations; Lead testing and optimization of CRM AI features; Drive cross-functional delivery across Marketing, Product, Technology, and Analytics.
Seniority
Manager, hands-on product leadership
