SEO & AEO Product Manager
Core
Own the strategy and development of products that improve discoverability on classic search engines and AI-based answer platforms for eBay's global marketplace.
Role type
Senior IC Technical Product Manager (SEO & AEO)
Builds
Scalable systems for crawlability, indexing, structured data, and machine-readable signals for ranking and answer generation.
Domain
Ecommerce, Search Technology, AI/LLM Search
Deliverable
production ML models | product features
Required skills
Technical SEO strategy, AI search optimization, product roadmap definition, structured data implementation, data analysis, experimentation, web technologies (HTML/CSS/JS), search engine algorithm understanding
Preferred skills
Generative experience optimization, LLM content optimization, entity modeling, competitive strategy assessment
Technologies
Google Search Console, BigQuery, SEMrush, Lumar, Screaming Frog, Google Colab, schema.org
Responsibilities
Lead product efforts for AI-powered search discoverability, define SEO & AEO product roadmap, balance near-term SEO wins with long-term AI-readiness investments, serve as SME on technical SEO and AEO guidelines, drive initiatives for crawlability and indexing, define success metrics for SEO/AEO performance, examine data from analytics tools to inform prioritization
Seniority
Senior, hands-on IC