Marketing - Attorney
Core
Provide legal guidance on consumer-facing advertising and marketing initiatives across social media, SMS, email, web, and direct mail channels.
Role type
In-house attorney (marketing compliance)
Builds
Marketing campaigns and consumer communications for GEICO
Domain
Insurance / Advertising Law
Required skills
Advertising law expertise, TCPA compliance, CAN-SPAM compliance, CTIA carrier rules knowledge, legal risk assessment, regulatory compliance
Preferred skills
Insurance industry experience, financial services experience, telecommunications experience
Responsibilities
Review and advise on consumer-facing marketing and advertising content; Advise on SMS marketing, email marketing, outbound calling, consent collection, opt-out requirements, and preference management; Review advertising claims, disclosures, testimonials, endorsements, influencer content, promotions, and sweepstakes
Seniority
Mid-Senior level (4-8 years experience)