Marketing - Attorney
Core
Provide legal guidance on consumer-facing advertising and marketing initiatives across social media, SMS, email, web, and direct mail channels.
Role type
In-house marketing compliance attorney
Builds
Consumer-facing marketing campaigns and advertising content
Domain
Insurance / Marketing Law / Consumer Protection
Deliverable
client delivery
Required skills
Advertising law expertise, TCPA compliance, CTIA carrier rules knowledge, CAN-SPAM Act knowledge, legal risk assessment, regulatory interpretation
Preferred skills
Insurance industry experience, financial services experience, telecommunications experience
Responsibilities
Review and advise on consumer-facing marketing and advertising content; Advise on SMS marketing, email marketing, outbound calling, consent collection, opt-out requirements, and preference management; Review advertising claims, disclosures, testimonials, endorsements, influencer content, promotions, and sweepstakes
