AEO Outreach Manager
Core
Own how GEICO's brand is discovered, verified, and cited inside AI-powered answer platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) to secure authoritative source placements and knowledge-graph records.
Role type
AEO Outreach Manager (Marketing Strategy)
Builds
AI visibility and brand consensus across external ecosystems for GEICO
Domain
Insurance / AI Search & Generative AI
Deliverable
production ML models
Required skills
off-page SEO, earned media, link acquisition, AEO & AI search mechanics, entity & knowledge graph management, schema.org structured data, AI visibility measurement, vendor management, competitive intelligence, executive communication
Preferred skills
regulated-industry judgment (insurance/finance), project management, adaptability to evolving AI practices
Technologies
ChatGPT, Perplexity, Gemini, Google AI Overviews, Profound, Google Search Console, GA4, Wikidata, schema.org
Responsibilities
Identify and pitch high-authority publications and databases for brand entity verification; secure linked and unlinked brand mentions in high-trust third-party sources; build accurate representation in community platforms (Reddit, Quora); coordinate with web development for clean schema markup; manage knowledge graph accuracy in structured sources; track citation share and share of voice; analyze competitor citation sources; manage outreach agency partners; collaborate cross-functionally with SEO, Content, Legal, and Product; develop repeatable outreach playbooks and standards.
Seniority
Mid-Senior, hands-on IC
