Social Marketing Channel Manager
Core
Own day-to-day stewardship of GEICO's brand social accounts, acting as social newsroom director to source, publish, and manage real-time content across all platforms.
Role type
Senior Social Marketing Channel Manager
Builds
Real-time social content, brand presence, and compliant partner/creator collaborations for GEICO's millions of customers.
Domain
Insurance / Social Media Marketing
Deliverable
product features
Required skills
Social media programming and publishing, Tag and collaboration mechanics, IP and talent usage rights compliance, Real-time content sourcing and newsroom operations, Cross-functional coordination, Risk and compliance judgment, AI tool fluency (Claude, Copilot), Project/content management tools (Airtable), Sprinklr proficiency
Preferred skills
Creator/influencer contract negotiation, Native platform scheduling and analytics dashboards, Conversion-driven service business experience
Technologies
Sprinklr, Airtable, Microsoft Suite, Claude, Copilot
Responsibilities
Own publishing calendar and programming cadence across all brand social accounts; Serve as final checkpoint for on-brand, on-strategy content; Manage tag and collab mechanics for partner and creator content; Own compliance tracking for talent and IP usage rights; Act as social newsroom director monitoring real-time trends and sourcing content; Facilitate communication across Social, Media, Legal, Creative, and Partnerships teams.
Seniority
Senior, hands-on IC