Director, Marketing Communications
Core
Build and lead a new marketing communications function to elevate the GEICO brand through proactive, strategic communications for internal and external audiences.
Role type
Director, Marketing Communications (Builder)
Builds
A new marketing communications capability including strategy, team design, agency model, and processes.
Domain
Insurance / Marketing Communications / Brand PR
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (communications strategy, media campaigns, internal storytelling)
Required skills
Marketing communications strategy, brand PR, consumer communications, agency management, new capability building, media relations, executive communications, project management
Preferred skills
Retail or consumer brand PR experience, relationships with major trade publications, AI-enabled tools integration
Technologies
AI-enabled tools, platforms, and agents for media intelligence and content development
Responsibilities
Develop and execute proactive marketing communications strategy; secure media coverage of marketing evolution and campaigns; serve as embedded communications partner within Marketing; advise senior leaders on media and thought leadership; support executive and internal communications; explore and integrate AI tools; manage a small team and agency partners; serve as liaison across external agencies.
Seniority
Director, hands-on builder & leadership
