Principal Product Manager - Customer Data and Signals Platform
Core
Lead the strategy and roadmap for GEICO's Customer Data Platform (CDP) to unify customer data, enable identity resolution, and drive product-led growth for sales, claims, marketing, and fraud prevention teams.
Role type
Principal Product Manager (Customer Data Platform)
Builds
A unified Customer Data Platform (CDP) enabling operational and analytical use cases for business professionals without code expertise.
Domain
Insurance / Customer Data & Identity Management
Deliverable
production ML models | product features
Required skills
Customer Data Platform (CDP) strategy, Identity resolution (deterministic/probabilistic), Data integration, Reverse ETL, Product roadmap planning, Cross-functional leadership, Data analysis, User story definition, Stakeholder alignment
Preferred skills
Insurance industry experience, Engineering background, Data Platform architecture
Technologies
Graph, Cassandra, ADLS (Iceberg), Snowflake, Kafka, Flink, ElasticSearch, Rosette Name Indexer, GraphQL
Responsibilities
Collaborate with Product, Servicing, Sales, Fraud, Marketing, and UX teams to define use cases; Translate stakeholder data needs into user stories for engineering; Develop CDP implementation strategy; Onboard new data sources; Evolve identity resolution models; Build queries for self-service segments; Define product roadmap and drive trade-off decisions; Lead 1-2 scrum teams; Measure adoption and financial results; Champion CDP capabilities across the business.
Seniority
Principal, hands-on IC with strategic leadership