Sr. Director, HBV/HDV Marketing
Core
Lead marketing strategies and promotional plans for HBV and HDV brands within the Viral Hepatitis business unit.
Role type
Senior Director, Pharmaceutical Marketing
Builds
Healthcare professional promotion and patient education strategies for HBV and HDV
Domain
Biopharmaceuticals / Viral Hepatitis
Deliverable
product features
Required skills
Strategic vision, cross-functional leadership, HCP targeting and activation, pharmaceutical brand management, budget planning and ROI measurement, team mentorship, regulatory compliance knowledge, financial forecasting
Preferred skills
MBA, biopharmaceutical experience, agency experience, extensive understanding of pharmaceutical regulatory requirements
Technologies
None stated
Responsibilities
Lead development and execution of strategic and tactical promotional plans for HBV and HDV; Direct the marketing team in developing promotional materials for healthcare professionals and patients; Lead cross-functional assessment of evolving HBV and HDV landscapes; Develop HBV and HDV Plans of Action (POAs) and partner with Commercial Learning and Development; Cultivate relationships with thought leaders, key customers, and professional organizations; Support forecasting and budget decisions; Oversee relevant agency relationships and performance
Seniority
Senior Director, strategic leadership and team management
