Marketing Communications Specialist (m/w/d)
Core
Marketing Communications Specialist responsible for strategic planning, campaign performance, and coordinating marketing activities for ROCKWOOL Rainwater Systems' Rockflow® underground rainwater storage solutions.
Role type
Marketing Communications Specialist
Builds
Marketing campaigns, website content, event strategies, and sales enablement materials for the Rockflow® rainwater management product line.
Domain
Construction materials / Sustainable building / Rainwater management
Deliverable
product features
Required skills
Strategic marketing planning, Online campaign management, SEO, Content creation, Event marketing coordination, Email marketing management, Budget monitoring, Cross-functional collaboration
Preferred skills
Technical understanding of building materials, Experience with Marketo, Experience with infographics and case studies
Technologies
Marketo, SEO tools, Website CMS
Responsibilities
Concept and optimize online campaigns with agency partners, Maintain and update website for lead generation, Develop content for various channels and target groups, Strategically manage email campaigns, Implement event marketing strategies, Create case studies, infographics, blog posts, newsletters, brochures, and presentations, Plan and execute trade shows and customer events
Seniority
Mid-level, hands-on IC