MARKETING DIRECTOR
Core
Develop and execute marketing and product strategies for ETICS insulation systems and construction chemicals, leading the marketing department and collaborating with sales to drive revenue growth.
Role type
Marketing Director
Builds
ETICS insulation systems and construction chemicals
Domain
Construction materials / Building insulation
Deliverable
product features
Required skills
strategic marketing, product marketing, sales support, team leadership, marketing project management, product portfolio management, new product launches, market analysis, budget management
Preferred skills
experience in construction materials or chemicals, R&D partnership, industry event representation
Technologies
digital marketing tools, market analysis frameworks
Responsibilities
Develop and execute company marketing and product strategies; Lead the Marketing Department and manage Product Managers; Expand product portfolio and launch new products; Collaborate with Sales to support revenue growth; Conduct market, trend, and competitor analysis; Oversee marketing communications and advertising campaigns; Manage marketing budget and monitor ROI; Partner with R&D, Production, and Procurement; Represent the company at industry events.
Seniority
Senior, hands-on IC with team leadership
