Sr Specialist, External Communications
Core
Develop and execute consumer public relations strategies to build brand reputation and awareness for Michaels and MakerPlace through media campaigns, events, and agency management.
Role type
Senior Specialist, External Communications (Consumer PR)
Builds
Public relations campaigns, media coverage, brand narratives, and event activations for retail and lifestyle brands.
Domain
Retail / Consumer Goods / Public Relations
Deliverable
product features
Required skills
Public relations strategy, media relations, event planning, stakeholder management, budget management, project management, copywriting, trend analysis
Preferred skills
Agency relationship management, crisis communication, influencer collaboration, data-driven storytelling
Technologies
Microsoft Office Suite, PowerPoint
Responsibilities
Lead communication plan development for key consumer initiatives; manage relationships with consumer PR agency teams; draft executive quotes and talking points; spearhead seasonal media events and store grand openings; manage PR and communications budget; monitor news and create reporting for stakeholders.
Seniority
Senior, hands-on IC
