Marketing Transformation Specialist
Core
Lead marketing transformation projects for blue-chip clients by combining strategy, operating model design, and Generative AI implementation to drive growth and performance.
Role type
Senior Marketing Transformation Specialist (Consulting/Advisory)
Builds
Strategic roadmaps, operating models, capability strategies, and change management programs for client marketing functions.
Domain
Professional Services / Marketing Consulting / Generative AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Marketing strategy and planning, Generative AI and agentic technologies, Operating model design, Change management, Client relationship management, Business development
Preferred skills
Experience in Life Sciences, Financial Services, Consumer Goods, or CMT sectors, Product innovation, Omnichannel campaign management
Technologies
Generative AI platforms, Marketing tech platforms, Proprietary analytics tools
Responsibilities
Lead project workstreams and develop solutions for marketing re-invention, Engage with marketing leadership to explore vision and purpose, Advise on strategic transformation using GenAI, Support business development and proposal delivery, Assess organization capability gaps, Partner across capability areas for end-to-end transformation
Seniority
Senior, hands-on IC with client-facing advisory responsibilities