Data Activation & Insights Analyst
Core
Drives lead generation, fan intelligence reporting, and CRM administration for the Atlanta Falcons, Atlanta United FC, Atlanta City FC, and Mercedes-Benz Stadium while building dashboards to support data-driven decision-making.
Role type
Data Activation & Insights Analyst
Builds
Dashboards, CRM enhancements, and scalable sales/marketing campaign solutions
Domain
Sports & Entertainment / Customer Data Management
Deliverable
dashboards & analysis
Required skills
SQL, CRM platforms, Power BI, Excel, data visualization, audience segmentation, campaign activation
Preferred skills
Customer Data Platforms (CDPs), Email Service Providers (ESPs), marketing technology ecosystems, sales process knowledge
Technologies
Power BI, SQL, CRM, CDP, ESP
Responsibilities
Build and maintain dashboards to track sales, marketing, and fan insights; Partner with stakeholders to translate business needs into CRM enhancements; Analyze and report on sales rep activity and pipeline efficiency; Develop reporting and strategic recommendations to support business goals; Identify opportunities to automate processes and streamline audience activation.
Seniority
Junior to Mid-level, hands-on IC