Analyst Marketing
Core
Manage financial reporting, budget forecasting, and P&L analysis for the Marketing Department while providing data-driven insights on market trends and customer behavior.
Role type
Marketing Analyst (Financial & Data Analytics)
Builds
Monthly P&L reports, budget forecasts, customer segmentation models, and marketing performance dashboards.
Domain
Gaming / Casino Marketing
Deliverable
dashboards & analysis
Required skills
P&L analysis, budget forecasting, financial reporting, data analysis, customer segmentation, statistical analysis, data visualization
Preferred skills
Casino marketing experience, player behavior analysis, SQL, Python, R, SAS
Technologies
Microsoft Excel, VBA, Power BI, SAS Enterprise Guide, Microsoft Fabric, Tableau, SQL, Python, R
Responsibilities
Review monthly departmental P&L and track expenses; Analyze complex data sets for campaign profitability and customer trends; Generate reports and visualizations for stakeholders; Identify and target customer segments based on demographics and behaviors; Conduct deep dives into data across marketing channels to analyze user engagement.
Seniority
Mid-level, hands-on IC