Assistant Director, Athletic Communications Strategy
Core
Develops long-term PR initiatives and media relations for Wake Forest University's baseball (primary) and football (secondary) programs, managing game-day press operations, social media strategy, and advanced analytics promotion.
Role type
Assistant Director, Athletic Communications Strategy
Builds
Strategic publicity campaigns, social content, media guides, and statistical reporting for select athletic programs.
Domain
Higher Education Athletics / Sports Media
Deliverable
product features
Required skills
Strategic PR planning, media relations, social media management, advanced analytics promotion, statistics management, press operations, Adobe Creative Suite, Adobe Premiere Pro, writing and editing
Preferred skills
Experience with Stat Crew or Automated Scorebook, knowledge of ACC and NCAA rules
Technologies
Twitter/X, Instagram, Facebook, Stat Crew, Automated Scorebook, Adobe Creative Suite, Adobe Premiere Pro
Responsibilities
Manage social media accounts for assigned sports; coordinate game-day press operations and media availability; promote student-athletes to local media; maintain and distribute game statistics; produce media guides and press releases; advise coaches and athletes on media interactions.
Seniority
Senior, hands-on IC