Influencer & Community Manager - Cat. Protette (L. 68/99)
Core
Define influencer and creator engagement strategies, manage end-to-end campaign execution, and foster community engagement to build brand equity for P&G consumer goods.
Role type
Influencer & Community Manager
Builds
Influencer campaigns, community engagement initiatives, and user-generated content (UGC) for P&G brands.
Domain
Consumer goods, beauty, fashion, luxury
Deliverable
product features
Required skills
Influencer marketing strategy, stakeholder management, campaign execution, social listening, content creation, data analysis, GenAI tools, platform-specific creative best practices
Preferred skills
Experience in beauty/luxury/fashion, UGC management, short-form video creation, influencer discovery platforms, Microsoft Office proficiency
Technologies
Meta Business Manager, TikTok Business Suite, GenAI tools, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Define influencer engagement strategies, identify and select influencers, lead creative brief development, manage agency partners, ensure content delivery quality, track campaign performance, engage audiences on social platforms, drive UGC initiatives, monitor social sentiment, manage influencer databases, create digital content assets, leverage AI for content ideation, optimize campaigns based on data.
Seniority
Experienced Professionals