SK-II Social Media & Influencer Strategy Manager
Core
Craft and implement SK-II's social-first strategy in Korea to build brand communities and strengthen affinity through influencer partnerships and content activations.
Role type
Social Media & Influencer Strategy Manager
Builds
Social media campaigns, influencer activations, and brand community engagement in Korea
Domain
Luxury skincare and beauty
Deliverable
product features
Required skills
Social media strategy, influencer management, content creation, data analysis, trend research, AI-driven insights
Preferred skills
Luxury beauty market knowledge, video editing, social asset design
Technologies
Instagram, TikTok
Responsibilities
Lead execution of social media and influencer strategy; Identify and cultivate relationships with KOLs and influencers; Collaborate on content pillars and creative assets; Analyze performance metrics to refine strategy; Support communication strategies aligned with business objectives