Performance Marketing Analytics Manager - Health Care
Core
Build and deliver the analytical engine powering performance marketing and TikTok Shop to drive sales growth and profitability for the P&G Health Care portfolio.
Role type
Performance Marketing Analytics Manager
Builds
Performance marketing systems, TikTok Shop capabilities, and data-driven growth strategies for Health Care brands
Domain
Consumer Packaged Goods (Health Care) + Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Analytics technologies, data mining, complex data set analysis, performance metrics codification, digital/AI capabilities, problem-solving
Preferred skills
Technology innovation, ad hoc business problem solving, content/conversion tactic testing
Technologies
Analytics tools, TikTok Shop, AI capabilities
Responsibilities
Partner to create capability and systems for brand growth via performance marketing; Mine multiple data sources to derive insights and translate algorithms into actionable conclusions; Codify key performance metrics and tracking systems; Analyze complex data sets to identify channel and consumer insights; Innovate and test new content and conversions tactics within performance marketing channels
Seniority
Entry Level
