Analytics & Insights Manager
Core
Internal business strategy consultant combining analytics and insights to drive consumer and shopper strategy, product design, pricing, and go-to-market execution.
Role type
Entry-level Manager (Strategy & Analytics)
Builds
Business strategies, product designs, pricing models, and media investment plans
Domain
Consumer Packaged Goods (CPG) / Retail / Marketing
Required skills
analytical skills, data analysis, creativity, innovation, initiative, communication, priority-setting, team orientation
Preferred skills
Anthropological or Psychology background, statistical knowledge
Responsibilities
Explore new opportunities for business growth with Brand Management, Finance, Sales, and R&D; analyze big data sources and analytics to understand consumers and markets; conduct qualitative research on consumer behavior; convey research findings to drive actions with key business partners.
Seniority
Entry Level, hands-on IC