Specialist, Digital Marketing (6 months Fixed Term Contract)
Core
Maternity coverage specialist for China Theatrical Marketing team, executing integrated digital marketing campaigns for Warner Bros. Pictures theatrical releases in China.
Role type
Specialist, Digital Marketing (Fixed Term Contract)
Builds
Integrated marketing campaigns across social media and digital channels for theatrical film releases
Domain
Entertainment / Film / China Digital Ecosystem
Deliverable
product features
Required skills
Digital marketing campaign execution, Social media platform management (Weibo, Douyin, Red Note, Bilibili, WeChat), KOL/KOC campaign coordination, Project management, Cross-functional collaboration, Market intelligence compilation, Performance reporting
Preferred skills
Theatrical marketing experience, Hollywood studio title marketing, China digital ecosystem expertise, Creative asset localization
Technologies
Weibo, Douyin, Red Note, Bilibili, WeChat
Responsibilities
Execute day-to-day coordination of digital marketing initiatives across key social and digital platforms, Support management of relationships with digital platform partners, Coordinate with Regional and Global Marketing teams on campaign priorities and deliverables, Work with local marketing agencies to identify creative opportunities and develop asset requests, Support influencer (KOL/KOC) campaign execution including content review and performance tracking, Track project timelines and maintain campaign status documents, Monitor campaign performance and assist in reporting optimization opportunities, Track digital trends and compile market intelligence, Prepare presentation materials and campaign reports for stakeholders
Seniority
Specialist, hands-on IC
