Integrated Creative Lead, APAC
Core
Lead end-to-end delivery of digital branded content campaigns for CNN Create across the Asia Pacific region, ensuring industry-leading, user-centric solutions aligned with CNN's tone of voice.
Role type
Senior Integrated Creative Lead (Digital Branded Content)
Builds
Digital branded content campaigns, commercial products, and first-to-market initiatives for CNN Create
Domain
Media & Entertainment / Digital Content Production
Required skills
Digital storytelling, UX best practices, paid media strategy, CMS administration, HTML5/CSS3/JavaScript, team leadership, cross-functional collaboration
Preferred skills
Experience in agency or publisher environment, data-driven creative strategy, emerging format expertise
Technologies
CMS platforms, HTML5, CSS3, JavaScript, HTML, CSS
Responsibilities
Lead end-to-end delivery of branded content campaigns from strategy to post-campaign analysis; Line manage and develop Digital Content Producers; Partner with APAC Strategy team on pre-sale ideation; Serve as integrated digital solutions expert for Create and Sales; Use data and performance insights to inform creative strategy; Champion experimentation and innovation across APAC; Provide creative leadership to develop CNN Create's content offering; Work with Tech Lead to manage developers and campaign budgets; Collaborate with ad sales, editorial, marketing, clients, production, design, and technology teams.
Seniority
Senior, hands-on IC with team leadership
