Merchandising Manager
Core
Lead end-to-end product merchandising, buying, and range development for the Warner Bros. Studio Tour Shanghai retail operation, balancing global brand direction with local Chinese market insights to maximize sales and visitor engagement.
Role type
Senior IC Merchandising Manager (Retail)
Builds
Dedicated Harry Potter and WBSTS retail product assortments, seasonal merchandise plans, and inventory strategies for the Shanghai studio tour.
Domain
Entertainment retail / Theme park merchandise / China market
Deliverable
product features
Required skills
Product range architecture, global-to-local assortment adaptation, supplier management and onboarding, demand planning and forecasting, inventory investment and stock management, commercial performance analysis (sell-through, margin, markdown), cross-functional leadership, stakeholder management with global teams, data-driven decision making.
Preferred skills
Experience in theme park or entertainment retail, knowledge of the Chinese consumer market, proficiency with retail management systems (Burgeon).
Technologies
Burgeon (retail system)
Responsibilities
Own the product lifecycle from global range selection to local launch and trading; drive performance against sales, margin, and inventory KPIs; manage supplier relationships and ensure compliance with global brand standards; lead the merchandising team and develop succession plans; partner with global buying, design, and marketing teams to align local offerings with global strategy.
Seniority
Senior, hands-on IC with team leadership
